Our Story
Gold Collagen in South Africa
After a brief absence, Gold Collagen is now back in South Africa and available to the rest of southern Africa!
Run by professional aestheticians who use and recommend Gold Collagen, we’re proud to be the official distributor for the region.
Having tried various collagens, Gold Collagen delivered the best results—and truly set the Gold Standard. We’ve seen dramatic improvements in clients’ skin and hair thanks to this liquid formula.
As skincare professionals, the Gold Collagen South Africa team is here to offer expert advice and bring "liquid gold" beauty to Mzansi—one sip at a time.
The Gold Standard in Collagen
Since 2011, GOLD COLLAGEN® has been transforming beauty and well‑being from the inside out. With over 50 million products sold worldwide, we're driven by a purpose—to help people live better for longer.
Founded by Tony Sanguinetti, alongside his wife Katia, and supported by teams in the U.K., Italy, and Spain, Gold Collagen merges innovation and science to foster beauty and wellbeing from within.
OUR MISSION
Helping people look and feel better for longer.
A commitment that unfolds through expertise and excellence.
Driven by innovation and supported by science.
To foster beauty and wellbeing from the inside out.
Our Pioneering Founder
Growing up in Italy, Tony’s love of great-tasting food (a cultural expectation!) was bolstered by the idea that fresh ingredients were inherent to a healthy lifestyle. He was taught that we are what we eat and drink, and this philosophy of living better, for longer, remains at the heart of the Gold Collagen brand today.
As a young man, Tony carved out an interest in nutrition and followed an exacting diet and fitness routine. In his 20s, he embarked upon a successful career as a model for leading designers in Milan, Paris and New York where he realised that beauty captivates consumers—not just in the fashion industry, but in every aspect of life.
However, it was a life-defining trip to Japan that radically shaped the perspective of his future business and inspired the ethos at the heart of GOLD COLLAGEN®. Unlike the European culture, which relied heavily upon external creams to combat ageing, he noticed that Japanese women treated aesthetic beauty as external evidence for inner health. In other words, they believe that a healthy body from within is the first step towards ageless beauty.
The myriad benefits of their diet, health and well-being routines were immediately apparent to Tony. Treating food as medicine and using nutrition and supplements to support inner health and restore balance had given the Japanese the highest life expectancy in the world. He realised that in doing so, they’d also identified the root cause of the visible signs of ageing.
Worth Its Weight in Gold
Our story goes back well before collagen became a household name in the beauty and wellbeing world, as our founder was the pioneer of ingestible collagen in the UK.
In 2011, after two years of intensive testing, modifying and improving the formula and taste, our very first product, PURE GOLD COLLAGEN® was launched in Britain. 13 years later, that product has been joined by many others.
Our expert network now includes over 50 specialists in nutrition, dermatology, science, joint and mobility, clinical trials, and key opinion leadership.
We are the only collagen brand supported by 4 patents and 13 clinical studies, the result of years of research, development, and scientific validation.
Our work has earned prestigious awards from scientific, media, and beauty industry bodies
TIME IS GOLD, WISDOM ETERNAL
Inspired by his trip, Tony had a vision to innovate, create, and develop a formulation that could support graceful ageing from the inside out—and help reduce its effects.
He realised that a person’s age is defined by three factors:
- Skin – plump and hydrated vs. dry and wrinkly
- Hair – thick, shiny and voluminous vs. thin, dull and brittle
- Body mobility – supple joints vs. stiff ones; strong muscles vs. tired, weak ones
He discovered that the common thread among these was collagen. As we age, our body’s collagen decreases—so his team set out to create a liquid formula using premium ingredients that would regenerate collagen, taste great, and be easy to take.
Now based in London, Tony continues to develop powerful new collagen products. A dedicated sportsman, he lives a vibrant life—powered by Gold Collagen.
A GOLDEN OPPORTUNITY
Through our partnership with Mary’s Meals, GOLD COLLAGEN® has pledged to provide 1,000,000 school meals to children in need across Malawi, Kenya, and Zambia. For every bottle sold, we’re committed to delivering a vitamin-enriched school meal to a child who really needs it.
Food doesn’t just nourish; it brings hope. That same belief — that what you ingest can change your life — has driven the story of GOLD COLLAGEN® from day one.
Our founder, Tony, and his colleague Claudia recently visited Malawi and Zambia to see the mission first-hand and experience the full cycle of Mary’s Meals and the lives it uplifts.
“By partnering with Mary’s Meals, we are upholding our strong social responsibility to help improve global health,” says Tony. “This means actions, not words. We’re in this together, and I’m thrilled that our customers can help shape a brighter future — with every sip.”